Sweet smell of success
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With most British businesses reporting gloomy figures for the first quarter of this
year, Scilly-based postal flower service, Scent from the Islands, has bucked the
trend by reporting a growth in sales.
Since January sales figures are up almost 3% on last year with particularly
successful peaks during February, March and April – Valentine’s Day, Mothering
Sunday and Easter.
Even the weather seems to have been on the side of Scent from the Islands as,
despite Easter falling late this year, the arctic snap of February slowed the
growth of the sweet scented Narcissi the company grow around the Scilly Isles -
leaving plenty available to post off to customers during a really busy Easter
period.
Company partner, Zoe Julian, said: “It’s been a great start to the year with
everything seeming to work to our advantage. An icy February meant we had a
plentiful supply of beautiful Narcissi for Mother’s Day which was fantastic
because we have had a particularly busy Easter.”
Zoe said she felt maybe their positive sales figures reflected people’s current
mood of only being prepared to spend money on products to brighten and cheer
themselves during the gloom of recession if they are high quality, affordable and
good value for money.
Ends April 2009
Media enquiries: Sue Bradbury Tel: 01872 863863
